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EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
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Managing tensions between privacy and connection in the sharing of personal information ownership on social media: overall and by gender
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Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
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The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction
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The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle
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Do Visual Perspectives Matter? The “Matching” Between Visual Perspectives and Psychological Distance Improves Hotel Evaluations
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How do consumers make behavioural decisions on social commerce platforms? The interaction effect between behaviour visibility and social needs
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Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
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Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes
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