Lv4
600 积分 2023-04-25 加入
The branding power of social media influencers: an interactive marketing approach
19小时前
已完结
Examining the Relationships Among Internet Celebrity, Trust, Happiness, Continuous Watching Intention, and Purchase Intention in Livestreaming
20小时前
已完结
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions
20小时前
已完结
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
21小时前
已完结
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?
3个月前
已完结
Social media fostering happiness management: three luxury brands case study on Instagram
3个月前
已完结
“Platformed post-feminist negotiation:” decoding gender politics in Chinese female-orientated love simulation games
4个月前
已关闭
Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention
4个月前
已完结
Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations
4个月前
已完结
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
4个月前
已完结
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