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30 积分 2025-01-20 加入
Diversity in the digital age: how consumers respond to diverse virtual influencers
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
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"You are a virtual influencer!": Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
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Virtual influencer marketing: the good, the bad and the unreal
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