Lv3
230 积分 2025-01-20 加入
Development and Validation of a Brand Trust Scale
1个月前
已完结
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
1个月前
已完结
Making warmings about misleading advertising and product recalls more effective: An implicit attitude perspective
3个月前
已完结
Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
3个月前
已完结
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
7个月前
已完结
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
7个月前
已完结
The Impact of Danmaku Ritual Types on User Digital Engagement in Video‐Based Social Media: The Moderating Role of Influencer Types and Domains
7个月前
已完结
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements
7个月前
已完结
Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports
7个月前
已完结
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