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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
2天前
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When and why nostalgic ads work (and do not work): A social influence perspective
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Can nostalgia-themed stimuli predict customer loyalty and continued patronage?
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When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
2天前
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