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158 积分 2025-10-15 加入
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
5天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
8天前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
9天前
已完结
Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
13天前
已完结
Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions
13天前
已完结
Explore the anthropomorphism of service bots in tourism: A MASEM analysis based on stereotype content model
23天前
已完结
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat
1个月前
已完结
The effect of emojis in travel experience sharing
1个月前
已完结
From failure to forgiveness: Robots’ proactive role in the tourism industry
1个月前
已完结
The Impact of Recommender Type on Tourist Price Sensitivity to Travel Plans
1个月前
已完结
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