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A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
9小时前
待确认
Unraveling the “Social” in Social Norms: The Conditioning Effect of User Connectivity
3天前
已完结
Green Consumption: Behavior and Norms
13天前
已完结
Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis
14天前
已完结
Global Social Norms and Environmental Behavior
15天前
已完结
The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology
15天前
已完结
Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior
16天前
已完结
The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
24天前
已完结
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers
3个月前
已关闭
The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
3个月前
已完结
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