Lv11
40 积分 2024-11-07 加入
Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type
4小时前
待确认
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
4小时前
待确认
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
5小时前
待确认
The role of risk tolerance in navigation strategy decisions
7天前
已完结
A COLREGs-based path-planning method for collision avoidance considering path cost through reinforcement learning
10天前
已完结
The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses
11天前
已完结
They liked and shared: Effects of social media virality metrics on perceptions of message influence and behavioral intentions
1个月前
已完结
Gender Differences in the Relationship Between Short-Form Video Addiction and Adolescent Depression: The Mediating Role of Attentional Bias
1个月前
已完结
Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
2个月前
已完结
Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
2个月前
已完结
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