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The effects of online product presentation on consumer responses: A mental imagery perspective
1天前
待确认
The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective
2天前
已完结
Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs
3天前
已完结
Catching eyes of social media wanderers: How pictorial and textual cues in visitor-generated content shape users’ cognitive-affective psychology
6天前
已完结
What women want? How contextual product displays influence women’s online shopping behavior
7天前
已完结
High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram
9天前
已完结
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
15天前
已完结
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
20天前
已完结
Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust
27天前
已完结
More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing
27天前
已完结
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