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18 积分 2024-09-15 加入
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
2天前
已完结
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
5天前
已完结
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
19天前
已完结
Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
19天前
已完结
The paradoxes of generative AI-enabled customer service: A guide for managers
19天前
已完结
From screen to reality: How AR drives consumer engagement and purchase intention
23天前
已完结
TikTok short video marketing and Gen Z’s purchase intention: evidence from the cosmetics industry in Singapore
23天前
已完结
The role of augmented reality in shaping purchase intentions and WOM for luxury products
4个月前
已完结
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
4个月前
已完结
The influence of celebrity endorsement on the purchase behavior of brands and product categories
4个月前
已完结
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