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Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
6天前
已完结
Consumers and Artificial Intelligence: An Experiential Perspective
6天前
已完结
Consumers and Artificial Intelligence: An Experiential Perspective
6天前
已完结
Artificial intelligence and consumer behavior: From predictive to generative AI
6天前
已完结
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services
6天前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
26天前
已完结
The two faces of Artificial Intelligence (AI): Analyzing how AI usage shapes employee behaviors in the hospitality industry
26天前
已完结
Digital marketing: A framework, review and research agenda
3个月前
已完结
The value relevance of digital marketing capabilities to firm performance
3个月前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
3个月前
已完结
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