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Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication
12小时前
已完结
When a Threat to the Brand Is a Threat to the Self
18天前
已完结
Empathy can increase customer equity related to pro-social brands
23天前
已完结
Are Virtual Influencers More Effective In Real-World Advertisement Settings?
27天前
已完结
Human or virtual: How influencer type shapes brand attitudes
28天前
已完结
Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms
1个月前
已完结
Research on the Influence of Value Co-creation Practices on Oppositional Brand Loyalty
2个月前
已完结
Oppositional loyalty of the individual: When symbolic consumption and anti-consumption are two faces of the same coin
6个月前
已完结
The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression
6个月前
已完结
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions
6个月前
已完结
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