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60 积分 2024-06-21 加入
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
10天前
已完结
The negative effect of virtual endorsers on brand authenticity and potential remedies
3个月前
已完结
Does your company have the right influencer? Influencer type and tourism brand personality
3个月前
已完结
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
3个月前
已完结
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
5个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
10个月前
已完结
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