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480 积分 2024-12-19 加入
Virtual influencers as an emerging marketing theory: A systematic literature review
5小时前
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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
1天前
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Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
1天前
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Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
1天前
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Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
1天前
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Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
1天前
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When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
1天前
已完结
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