Lv5
1240 积分 2023-12-04 加入
Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?
19小时前
已完结
From interaction to relationship: Rethinking parasocial phenomena in travel live streaming
11天前
已完结
Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking
1个月前
已完结
Price Competition in a Channel Structure with a Common Retailer
1个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
1个月前
已完结
Do we really need ‘Brand Equity’?
1个月前
已完结
What is Brand Equity Anyway, and how do you Measure it?
1个月前
已完结
Sustainability countenance in brand equity: a critical review and future research directions
1个月前
已完结
Leveraging consumer personality and social media marketing to improve a brand's social media equity
1个月前
已完结
When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels
1个月前
已完结
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