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1564 积分 2023-05-27 加入
Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
5天前
已完结
Country-of-origin misclassification awareness and consumers’ behavioral intentions
5天前
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How previous positive experiences with store brands affect purchase intention in emerging countries
5天前
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The EU as superordinate brand origin: an entitativity perspective
5天前
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COO vs ROO: importance of the origin in customer preferences towards financial entities
5天前
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The impact of repeated ad exposure on spillover from low fit extensions to a global brand
5天前
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Here, there and everywhere: a study of consumer centrism
5天前
已完结
Influence of country image on country brand equity: application to higher education services
5天前
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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
5天前
已完结
A store brand’s country-of-origin or store image: what matters to consumers?
5天前
已完结
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