Lv3
390 积分 2022-09-28 加入
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings
3天前
已完结
Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness
5天前
已完结
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
2个月前
已完结
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
2个月前
已完结
The interaction effects of congruence type, assessment perspective and social distance on visit intention
3个月前
已完结
Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals
3个月前
已完结
Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships
3个月前
已完结
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
5个月前
已完结
The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2p Market
5个月前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
5个月前
已完结
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