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620 积分 2023-09-18 加入
Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach
3个月前
已完结
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
3个月前
已完结
Consumer mindsets and self‐enhancement: Signaling versus learning
3个月前
已完结
Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets
3个月前
已完结
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
4个月前
已完结
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
4个月前
已完结
Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism
4个月前
已完结
Mindsets shape consumer behavior
4个月前
已完结
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
5个月前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
5个月前
已完结
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