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136 积分 2025-11-02 加入
From Premium to Mass: How Service Robots Shift Brand Premiumness
13天前
已完结
Exploring Consumer Responses to AI ‐Generated Visual Marketing Content: A Dual‐Process Theory Perspective
13天前
已完结
Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
13天前
已完结
Affective resistance to narrative persuasion
13天前
已完结
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry
13天前
已完结
Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity
13天前
已完结
Motivation by positive or negative role models: Regulatory focus determines who will best inspire us
13天前
已完结
Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods in Turkey
14天前
已完结
Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior
15天前
已关闭
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
15天前
已完结
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