Lv41
450 积分 2025-02-03 加入
The cuter, the better? The impact of cuteness on intention to purchase AI voice assistants: A moderated serial-mediation model
2小时前
已完结
How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
2小时前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
2小时前
已完结
Trust in Human and Virtual Live Streamers: The Role of Integrity and Social Presence
2小时前
已完结
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
2小时前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
2小时前
已完结
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
7小时前
已完结
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