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170 积分 2023-11-28 加入
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
3个月前
已完结
The effects of green advertising appeal and message type on purchase intention
5个月前
已完结
Brands as Relationship Partners: Warmth, Competence, and In-Between
5个月前
已完结
Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness
5个月前
已完结
Precommitment can allow decision makers to maintain trust when de-escalating commitment
6个月前
已完结
Research trends of cooperation in social dilemmas from 2003 ‐ 2023: A bibliometric study using CiteSpace
7个月前
已完结
Experiments combining communication with punishment options demonstrate how individuals can overcome social dilemmas
7个月前
已关闭
How commitment affects trust in communication: coordination, confidence and evidence
7个月前
已关闭