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The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal
1小时前
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Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
1天前
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Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
4个月前
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Feeling Lonely Increases Interest in Previously Owned Products
4个月前
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I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
7个月前
已完结
Phone and Self: How Smartphone Use Increases Preference for Uniqueness
7个月前
已完结
Revisiting the bamboo ceiling: Perceptions from Asian Americans on experiencing workplace discrimination
7个月前
已完结
EXPRESS: How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
1年前
已完结
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