Lv3
280 积分 2024-02-29 加入
Exploring Consumer Word‐Of‐Mouth Intentions Following Green Product Purchases: A Self‐Verification Theory Perspective
20天前
已完结
Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
27天前
已完结
When Branded Memes Go Viral: The Mediating Role of Perceived Fun
29天前
已关闭
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
30天前
已完结
IMPACT OF THE VISUAL DESIGN LANGUAGE OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER PERCEPTIONS
30天前
已完结
The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention
30天前
已完结
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
1个月前
已完结
Can Atypicality in Product Design Benefit Brands? : Trade-Offs in Product and Brand Typicality and the Mediating Role of Perceived Novelty
1个月前
已关闭
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
1个月前
已完结
The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection
1个月前
已完结
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