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50 积分 2024-02-29 加入
Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective
16小时前
待确认
A shared “optimal-level of arousal”: Seeking basis for creativity and curiosity
2天前
已完结
Fear or humor? The effects of negatively framed visual hyperbole in advertising
8天前
已完结
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China
11天前
已完结
Being Present as ‘Real’ Humans on Social Media: How Do Personified Brand Visuals Lead to Consumer Engagement?
11天前
已完结
Word-of-mouth processes in marketing new products: recent research and future opportunities
13天前
已完结
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
16天前
已完结
Consumers' Situational Curiosity: A Review of Research on Antecedents and Consequences of Curiosity in Marketing-Relevant Situations
24天前
已关闭
Chubby or thin? Investigation of (in)congruity between product body shapes and internal warmth/competence
27天前
已完结
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