Lv41
490 积分 2023-09-05 加入
Certainty and uncertainty in assertive speech acts
11小时前
待确认
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
2个月前
已完结
Viewers' reactions to racial cues in advertising stimuli
2个月前
已关闭
When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
4个月前
已完结
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention
4个月前
已完结
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
9个月前
已完结
Influencing Social Media Influencers Through Affiliation
10个月前
已完结
Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition
11个月前
已关闭
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective
11个月前
已完结
Being envied: the effects of perceived emotions on eWOM intention
1年前
已完结
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