Lv11
10 积分 2024-04-17 加入
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
1小时前
待确认
A model of lexical attraction and repulsion
2个月前
已关闭
Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company
2个月前
已关闭
Words Meet Photos: When and Why Photos Increase Review Helpfulness
3个月前
已完结
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
3个月前
已完结
Spreading the Virus
3个月前
已完结
Viral video ads: Emotional triggers and social media virality
3个月前
已完结
Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise
5个月前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
6个月前
已完结
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