Lv12
10 积分 2024-04-17 加入
Spreading the Virus
4小时前
待确认
Viral video ads: Emotional triggers and social media virality
9小时前
已完结
Large Language Model in Creative Work: The Role of Collaboration Modality and User Expertise
2个月前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
2个月前
已完结
From Second-Hand to Third-Hand: Reuse and Resale Cycle
2个月前
已完结
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands
2个月前
已完结
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
2个月前
已完结
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices
2个月前
已完结
Are "10-Grams of Protein” Better Than "Ten Grams of Protein”? How Digits Versus Number Words Influence Consumer Judgments
2个月前
已关闭
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
3个月前
已完结
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