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100 积分 2024-05-11 加入
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
13天前
已完结
TMT entrepreneurial passion diversity and firm innovation performance: the mediating role of knowledge creation
17天前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
17天前
已完结
Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
24天前
已完结
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
2个月前
已完结
Thinking about U: Theorizing and testing U‐ and inverted U‐shaped relationships in strategy research
2个月前
已完结
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