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Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth
1天前
已完结
When Brand Narratives are Written in Metaphoric Terms, Can They Weaken Self–Brand Connections?
5天前
已完结
The greenguard effect: When and why consumers react less negatively following green product failures
26天前
已完结
EXPRESS: Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge
30天前
已完结
Information-oriented Online Shopping Behavior in Electronic Commerce Environment
1个月前
已关闭
Recommender Systems in the Era of Large Language Models (LLMs)
1个月前
已完结
A collaborative filtering recommender systems: Survey
1个月前
已完结
EXPRESS: Signals for Success: the Intersection of Influencer Linguistic Personality, Content, and Follower Size
1个月前
已完结
Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter
1个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1个月前
已完结
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