Lv1
26 积分 2024-10-21 加入
Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing
29天前
已完结
Online self-disclosure: An interdisciplinary literature review of 10 years of research
29天前
已完结
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
30天前
已完结
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
30天前
已完结
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
1个月前
已完结
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
1个月前
已完结
EXPRESS: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
1个月前
已完结
More Voices Persuade: The Attentional Benefits of Voice Numerosity
1个月前
已完结
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
3个月前
已完结
Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
3个月前
已完结
皖公网安备34019202002308
