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10 积分 2024-09-23 加入
Strategic brand concept-image management
6小时前
已完结
Consumer response to television commercials: the impact of involvement and background music on brand attitude formation
6小时前
已关闭
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations
6小时前
已完结
OM Forum—Reducing Food Waste: An Operations Management Research Agenda
15天前
已完结
How and Why the Collaborative Consumption of Food Leads to Overpurchasing, Overconsumption, and Waste
16天前
已完结
EXPRESS: Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk
17天前
已完结
Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance
17天前
已完结
‘You’re not perfect, but you’re still my favourite.’ Brand affective congruence as a new determinant of self-brand congruence
18天前
已关闭
How Life-Role Transitions Shape Consumer Responses to Brand Extensions
18天前
已完结
Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms
18天前
已完结
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