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338 积分 2024-08-02 加入
The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review
4天前
已完结
Visual Listening In: Extracting Brand Image Portrayed on Social Media
8天前
已完结
Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions
18天前
已完结
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
19天前
已完结
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level
21天前
已完结
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty
24天前
已完结
The Advisory Jurisdiction of the International Tribunal for the Law of the Sea: Comments on theRequest for an Advisory Opinion Submitted by the Sub-Regional Fisheries Commission
27天前
已完结
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
30天前
已完结
Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response
30天前
已完结
A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media
1个月前
已完结
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