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Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media
1天前
已完结
Is Native Advertising Effective for Corporate Social Responsibility Messaging?
1天前
已完结
Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste
1天前
已完结
Is Native Advertising Effective for Corporate Social Responsibility Messaging?
1天前
已关闭
Low‐fit cause‐related marketing: When and why do consumers respond positively?
3个月前
已完结
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY
3个月前
已关闭
The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions
3个月前
已完结
Predicting positive user responses to social media advertising
3个月前
已完结
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers
3个月前
已完结
The Use of Celebrity Endorsement in Social Media Advertising and its Impact on Online Consumers’ Behavior: the Lebanese Scenario
3个月前
已完结
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