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Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism
9天前
已关闭
EXPRESS: Buy Now Pay Later: Impact of Installment Payments on Customer Purchases
14天前
已完结
The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
21天前
已完结
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
1个月前
已完结
Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
1个月前
已完结
The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language
1个月前
已完结
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
1个月前
已完结
Effective destination advertising: Matching effect between advertising language and destination type
2个月前
已完结
Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods
2个月前
已完结
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
2个月前
已完结
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