Lv11
50 积分 2023-10-30 加入
A lovable personality: The effect of brand personality on brand love
18分钟前
待确认
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
16天前
已完结
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
17天前
已完结
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
17天前
已完结
Humans as teammates: The signal of human-AI teaming enhances consumer acceptance of chatbots
28天前
已完结
Human likeness and attachment effect on the perceived interactivity of AI speakers
28天前
已完结
"In AI we trust?" The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging "feeling economy"
1个月前
已完结
When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
1个月前
已完结
Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
1个月前
已完结
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