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60 积分 2023-10-30 加入
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
3天前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
4天前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
5天前
已完结
Endorsing alone or with humans: Investigating the impact of virtual influencers' presentation formats on endorsement effectiveness
5天前
已完结
Navigating AI Convergence in Human–Artificial Intelligence Teams: A Signaling Theory Approach
1个月前
已完结
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
1个月前
已完结
The elaboration likelihood model: review, critique and research agenda
2个月前
已完结
Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping
3个月前
已完结
Trust in Human and Virtual Live Streamers: The Role of Integrity and Social Presence
3个月前
已完结
The influence of source credibility on communication effectiveness
3个月前
已完结
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