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When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
2小时前
已完结
The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes
2小时前
已完结
Are "10-Grams of Protein” Better Than "Ten Grams of Protein”? How Digits Versus Number Words Influence Consumer Judgments
2小时前
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The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
2小时前
已完结
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals
2小时前
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Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
2小时前
已完结
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
2小时前
已完结
How Do Consumers React to Ads That Meddle in Out-Party Primaries?
2小时前
已完结
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