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454 积分 2023-12-06 加入
Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
12天前
已完结
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
26天前
已完结
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
1个月前
已完结
See now, act now: How to interact with customers to enhance social commerce engagement?
1个月前
已完结
Characteristics and roles of streamers in e-commerce live streaming
1个月前
已完结
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
1个月前
已完结
The Impact of Live Video Streaming on Chinese Consumers' Product Preference: A Construal Level Perspective
1个月前
已完结
Why are consumers more willing to purchase in live stream shopping The perspective of psychological distance: examples from China
1个月前
已完结
Reading Machine-Written News: Effect of Machine Heuristic and Novelty on Hostile Media Perception
1个月前
已完结
Could AI livestream perform better than KOL in cross-border operations?
1个月前
已完结
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