Lv11
20 积分 2023-11-19 加入
The Effect of New Product Features on Brand Choice
2天前
已完结
Dogmatism and Acceptance of New Products
2天前
已完结
Temporal Differences in the Role of Marketing Communication in New Product Categories
3天前
已完结
Stickier Priors: The Effects of Nonanalytic versus Analytic Thinking in New Product Forecasting
3天前
已完结
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
13天前
已完结
Sophisticated but confused: The impact of brand extension and motivation on source confusion
13天前
已完结
A dual‐process model of brand extension: Taxonomic feature‐based and thematic relation‐based similarity independently drive brand extension evaluation
14天前
已完结
The Effects of Brand Extensions on Market Share and Advertising Efficiency
14天前
已完结
How communication mediums shape the message
3个月前
已完结
Does Bad Medical News Reduce Preferences for Generic Drugs?
3个月前
已完结
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