Lv5
1290 积分 2023-09-15 加入
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing
4天前
已完结
How Does Rating Specific Features of an Experience Alter Consumers' Overall Evaluations of That Experience?
4天前
已完结
Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes
5天前
已完结
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
13天前
已完结
AI service impacts on brand image and customer equity: empirical evidence from China
13天前
已完结
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
13天前
已完结
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
13天前
已完结
Celebrity endorsement, self-brand connection and consumer-based brand equity
13天前
已完结
Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”
13天前
已完结
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
13天前
已完结
皖公网安备34019202002308
