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10 积分 2024-02-08 加入
The Role of Marketer-Generated Content in Customer Engagement Marketing
17小时前
待确认
A Generalized Multidimensional Scale for Measuring Customer Engagement
17小时前
已完结
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
1天前
已完结
How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
2个月前
已完结
The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number
6个月前
已完结
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
7个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
7个月前
已完结
The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective
7个月前
已关闭
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
7个月前
已完结
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