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Towards a new generation of artificial intelligence in China
29天前
已完结
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
1个月前
已完结
Parasocial Interaction: A Review of the Literature and a Model for Future Research
1个月前
已完结
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit
1个月前
已完结
Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
4个月前
已完结
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
4个月前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
4个月前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
4个月前
已完结
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
4个月前
已完结
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
4个月前
已完结
High-sensitive and Background-free Coherent Anti-Stokes Raman Scattering Microscopy Using Delay Modulation
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