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Top Rated or Best Seller? Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues
7天前
已完结
EXPRESS: The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
1个月前
已完结
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
1个月前
已完结
Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism
3个月前
已完结
How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking
4个月前
已完结
Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
4个月前
已完结
Prosocial Agency: The Contribution of Values and Self–Efficacy Beliefs to Prosocial Behavior Across Ages
4个月前
已完结
Self-evaluation of knowledge sharing through the lens of social comparison theory
4个月前
已完结
The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns
4个月前
已完结
Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
4个月前
已完结
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