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Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being
10小时前
待确认
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce
1天前
已完结
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
1天前
已完结
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
1天前
已完结
The intangible values of live streaming and their effect on audience engagement
22天前
已完结
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
26天前
已完结
Virtually human: anthropomorphism in virtual influencer marketing
1个月前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
1个月前
已完结
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