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20 积分 2024-04-24 加入
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
4天前
已完结
How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments
1个月前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
3个月前
已完结
Language style, semantic association, review content and online review helpfulness: Heterogeneity analysis across platforms
4个月前
已完结
When and why Language Assertiveness Affects Online Review Persuasion
4个月前
已完结
Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers
7个月前
已完结
Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots
7个月前
已完结
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