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148 积分 2024-10-10 加入
Trust in Human and Virtual Live Streamers: The Role of Integrity and Social Presence
3小时前
待确认
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
9小时前
已完结
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
9小时前
已完结
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
1天前
已完结
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce
2天前
已完结
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention
2天前
已完结
Almost human? A comparative case study on the social media presence of virtual influencers
2天前
已完结
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
2天前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
2天前
已完结
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
2天前
已完结
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