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How and when do virtual influencers positively affect consumer responses to endorsed brands?
17小时前
已完结
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
17小时前
已完结
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
17小时前
已完结
Virtual influencers as an emerging marketing theory: A systematic literature review
1天前
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Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services
1天前
已完结
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters
25天前
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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
25天前
已完结
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