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The effectiveness of virtual versus human influencer marketing for tourism destinations
1天前
已完结
Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love
1天前
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On the Causal Information Conveyed by Different Interpersonal Verbs: The Role of Implicit Sentence Context
13天前
已完结
Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
16天前
已完结
Evaluating the green advertising practices of international firms: a trend analysis
16天前
已完结
Almost human? A comparative case study on the social media presence of virtual influencers
21天前
已完结
How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling
21天前
已完结
Role Theory Perspectives: Past, Present, and Future Applications of Role Theories in Management Research
21天前
已完结
Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley
21天前
已完结
Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory
22天前
已完结
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