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The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos
24天前
已完结
EXPRESS: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
24天前
已完结
Happiness Begets Money: Emotion and Engagement in Live Streaming
1个月前
已完结
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
1个月前
已完结
The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce
1个月前
已完结
No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
1个月前
已完结
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
1个月前
已完结
Understanding, explaining, and utilizing medical artificial intelligence
3个月前
已完结
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