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30 积分 2024-11-25 加入
Is virtual reality technology an effective tool for tourism destination marketing? A flow perspective
2天前
已完结
Cultivating consumer resilience: understanding and navigating adolescents’ responses to intrusive advertising
3天前
已完结
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers’ trustworthiness of online reviews
3天前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
14天前
已完结
Food categorization determines whether healthier food is inferred to be tastier or less tasty
14天前
已完结
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude
28天前
已完结
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
1个月前
已完结
Do you feel safe with your robot? Factors influencing perceived safety in human-robot interaction based on subjective and objective measures
1个月前
已完结
Seeing is believing: investigating the influence of transparency on consumers’ product perceptions and attitude
1个月前
已完结
Generative A.I. in sport advertising: effects of source-message (in)congruence, model types and A.I. awareness
1个月前
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