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30 积分 2024-11-05 加入
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
2个月前
已完结
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
2个月前
已完结
Influence of emojis on user engagement in brand-related user generated content
2个月前
已完结
Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
2个月前
已完结
How product-background color combinations influence perceived brand innovativeness
3个月前
已完结
Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures
3个月前
已完结
Effects of color-typeface congruence on product evaluation
3个月前
已完结
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
3个月前
已完结
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
3个月前
已完结
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification
3个月前
已完结
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