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30 积分 2024-11-05 加入
Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior
4天前
已完结
Beauty of symmetry ‐ The impact of logo symmetry on perceived product quality
4天前
已完结
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
8天前
已完结
Is there also a hidden health cue in the background? The impact of natural imagery on product attitude in food marketing
8天前
已完结
Is there also a hidden health cue in the background? The impact of natural imagery on product attitude in food marketing
8天前
已完结
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
2个月前
已完结
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
2个月前
已完结
Influence of emojis on user engagement in brand-related user generated content
3个月前
已完结
Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
3个月前
已完结
How product-background color combinations influence perceived brand innovativeness
3个月前
已完结
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