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350 积分 2023-03-28 加入
How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism
14小时前
已完结
A study on the change and direction of marketing activities as a means of commercialization
7个月前
已关闭
How to become an authentic speaker. Even sincere speeches often come across as contrived. A four-step process will help you create a true emotional connection with your audience
7个月前
已关闭
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement
7个月前
已完结
How social media influencer collaborations are perceived by consumers
7个月前
已完结
Brand balance: the effect of influencer brand encroachment on interactivity
7个月前
已完结
Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives
7个月前
已完结
“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics
7个月前
已完结
Managing the Transparency Paradox Of Social-Media Influencer Disclosures
7个月前
已关闭
Influencers: The Power of Comments
7个月前
已完结
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