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Understanding AI Advertising From the Consumer Perspective
4小时前
已完结
Research on user experience and brand attitudes of chatbots
6个月前
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Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing
6个月前
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Programmatic creative: AI can think but it cannot feel
6个月前
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Advertising appeals effectiveness: a systematic literature review
7个月前
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The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
7个月前
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The mnemonic effect of central and peripheral misinformation on social media
7个月前
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Understanding AI Advertising From the Consumer Perspective
8个月前
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