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Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
1个月前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
2个月前
已完结
Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth
2个月前
已完结
Rihoux (Benoît), Ragin (Charles C.), eds – Configurational Comparative Methods. Qualitative Comparative Analysis (QCA) and Related Techniques – Londres, Sage Publications, 2009 (Applied Social Research Methods Series. 51). 210 p. Glossaire. Bibliogr. Index
2个月前
已关闭
Are You Willing to Pay for Generative Artificial Intelligence (GenAI) Products? Disentangling the Disclosure Effects and the Mediating Role of Psychological Value
2个月前
已完结
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure
3个月前
已完结
How live streaming influences trust in social commerce: A parasocial relationship perspective
4个月前
已完结
Ai-powered virtual streamers and viewer behavior: An image-inspiration-behavior framework
4个月前
已完结
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