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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements
4天前
已完结
You Are Not Alone: Uptrend Messaging to Promote Green Consumption
20天前
已完结
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products
3个月前
已完结
Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
3个月前
已完结
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type
3个月前
已完结
Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
6个月前
已完结
When does anthropomorphism hurt? How tool anthropomorphism negatively affects consumers' rewards for tool users
6个月前
已完结
The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
9个月前
已完结
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