Lv2
110 积分 2024-04-02 加入
Extending the view of brand alliance effects
2小时前
待确认
Consumer perceptions of product creativity, coolness, value and attitude
21天前
已完结
Consumer perceptions of product creativity, coolness, value and attitude
24天前
已完结
Do Coupon Expiration Dates Affect Consumer Behavior?
24天前
已完结
Scarcity Messages
24天前
已完结
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure
24天前
已完结
Improving competitive position using branded ingredients
26天前
已完结
Searching for boundary conditions for successful brand extensions
26天前
已完结
Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets
26天前
已完结
Developing and validating a multidimensional consumer-based brand equity scale
26天前
已完结
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